Agenda

Television moved from broadcast to multicast, leaving behind its linear business model to capture the attention of the viewers who are being bombarded by information. International Digital Forum transforms itself at the same pace with the television industry.

This year, more than ever, IDF will not be a mere, linear delivery of speeches and messages, but a live exchange of ideas, opinions and expert information. Highly influential speakers will engage in each session, each other and with the audience, in a lively debate on the hottest topics facing the digital TV sector.


9:00 Registration & Welcome Coffee

9:30 Chair's Opening Remarks
•  Mihai CONSTANTIN, President, Asociatia pentru Comunicatii Digitale

9:35 – 10:45 INTRO SESSION: DECISION MAKERS' VIEW



Decision makers and industry regulators are in the first line of reshaping the TV business environment for the benefit of both consumers and economy. What's the plan for the transition to digital television? How to protect viewers' interests and secure the free access to information? How can industry benefit from the future changes in the spectrum policy or audio visual regulations? How the digital future looks like in Brussels? What would be the role of public television as contributor and beneficiary of DTT transition?
Contributors:
•  Representative, Ministry of Communications and Information Society Romania
•  Florin LUPESCU, ‎Principal Advisor, EC Directorate General Communications Networks, Content & Technology
•  Catalin MARINESCU, President, ANCOM
•  Laura GEORGESCU, President, CNA
•  Claudiu SAFTOIU, President - General Director, TVR
•  Gabriel GRECU, General Director , SNR Radiocom

10:50 – 12:20 DISCUSSION SESSION I



The internet has changed the way viewers consume video content and forced the industry to reinvent itself. New players entered the market and telecoms are already jockeying for positions. Will telecom infrastructure be determinant for deciding market leaders? How much image quality plays a role in capturing viewers' interest? Is image & content quality a driver for DTH/Cable success in Romania? How is the local offering factoring in HDTV and pay TV? What's the impact of global video platforms on traditional television? With the development of Internet, what's the future of satellite business in supporting modern technologies and new trends (HDTV, multi-screen or 4K)?
Contributors:
•  Julien DUCARROZ, CCO, Orange Romania
•  Norbert HÖLZLE, Senior Vice President, Commercial Europe, SES, Commercial
•  Dan BULUCEA, Country Manager, Google Romania
•  Valentin POPOVICIU, Development Director RCS & RDS
•  Patrice SIDOT, ‎Sales Director, Central & Eastern Europe, EUTELSAT
•  Catalin BAICULESCU, Partner, Tuca Zbarcea & Asociatii
•  Horia CAZAN, CTO, TVR

12:15 – 12:30 Coffee Break

12:30 – 13:45 DISCUSSION SESSION II



The transition to digital terrestrial television in Romania lingers for more than four years. Several plans were drafted, a tender was started and then canceled and the industry has long given up putting it in its business plans. Is the new released strategy finally making a breakthrough? What type of network do we need and how do we build it? How would satellite contribute to the transition? What would be the role of public television as contributor and beneficiary of DTT transition? What are the legal constraints of the transition? Is DTT the end for small cable operators?
Contributors:
•  Ovidiu STANESCU, Technical Director, Romkatel
•  Martin ORNASS-KUBACKI, Vice President & Chief Regional Officer , Astra CEE
•  Catalin NICULESCU, Managing Director, Rohde & Schwarz
•  Liviu NICOLESCU, Director, TVR
•  Radu PETRIC, President, Cable Communication Association
•  Radu TEODOREL, Director, Control and Digitalization Department, CNA

"Having in mind geographic configuration of Romania, mountainous and hills regions and the experience with the digitalization process from other European countries, it looks inevitable that terrestrial digitalization of television signal reception might be limited or even not completely possible in some areas. Here the satellite comes to help as capability to provide an immediate coverage to all areas within its range as one of the most significant satellite TV signal distribution advantages. It is not limited by any physical barrier and thus, there are no areas without reception ("white spots"). This way satellite is an excellent complementary mean to the digitalization process. More information including some case studies will come during the discussion session on IDF 2013" says Martin ORNASS-KUBACKI, Vice President & Chief Regional Officer, Astra CEE

13:45 – 14:55 DISCUSSION SESSION III



Technology is changing by the hour albeit not always successfully. Nevertheless, any commercial failure is rapidly replaced by innovation: forget 3D, welcome Ultra HD. Is 4k the new format of the future television? What's the benefit for broadcasters and content providers to embrace fast the new technology? Is there enough consumer demand for improvements in picture quality that goes beyond HD? How television sets producers respond to the challenges & opportunities brought by Internet expansion: how to move from classic broadcasting to shared and social broadcasting experiences? What's the role of the Second Screen in delivering future television experience? How content providers prepare for technology advances?
Contributors:
•  Lucian RADULESCU, Country Head, Romania & Moldova, SONY Europe
•  Gabriel CHIRION, Media Solutions Sales Manager România & Moldova SONY Professional Solutions Europe
•  Victor Armaselu, AV Division Manager, Samsung Electronics Romania
•  Stefan ICHIM, Country Manager, Panasonic Romania
•  Mihai DOBRESCU, CTO, Direct One Romania

15:00 End of Conference followed by Networking Lunch